Speaking of internet advertising’s role in increasing in-store sales, I “stumbled” across a cool website this weekend.
Fruit of the Loom recently launched a microsite that promotes their Ladies’ Intimates collections of bras and panties: Fruit For Her. Although not an e-commerce site, it allows users to interact with the brand by customizing a model to fit the user’s body type and try on different products. This online interaction would drive customers to Wal-Mart, Target, or wherever Fruit of the Loom products are sold.
In my humble opinion… it’s GENIUS! So, maybe I’m biased.