TheFunTheory.com is a Volkswagen initiative dedicated to promoting their theory that the easiest way to change people’s behavior for the better is to make something fun. It’s a really interesting idea that attempts to further VW’s corporate social responsibility.
For example, we’re told to take the stairs instead of the elevator or escalator because it’s a healthier option and burns more calories. So, why is the elevator always packed and the stairs deserted? Would we ditch the elevator if taking the stairs was more fun? Here’s a guerrilla video that helps answer that question. It’s called “Piano Stairs”.
Check out other interesting and fun award entries. My favorite is the Wiki Traffic Light.